RTX Platform & LandingTrack. Start automating your Campaigns.

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Thinking about starting automating all your Campaigns with LandingTrack and RTX Platform?

The power of automation between RTX PLatform and LandingTrack will boost your daily activity, increase your CTR, save time and definitely money.

Automation has come to help all of us to be more efficient in our daily work. Bots are actually made to help us, to do the hard task and make our work easier. The integration between RTX Platform and LandingTrack will definitely make a difference in your Marketing Campaigns.

IMPORTANT: RTX PLATFORM did not finish the API — Push Notifications cannot be Auto-Optimize. Talk to them to speed up the process.

STEP 1 — Adding RTX Platform as Traffic Source

Go to Traffic Source Tab and click on > +Connect new Source; from the list of options select > Integrated DPSd

Look for RTX Platform. In order to connect with them, you will need a total of 2 fields to be filled.

1- Your RTX Platform Secret Keyon on the field Users

2- Your RTX Platform API Key on the filed Password

¿Where do we find those credentials? We should log in to our RTX Platform platform Account and go to our Profile Section, on the right side of the screen, next to your balance. Then click on it and select > Developer API option.

You will see 3 different Options: Sandbox-Production and Revoked. Click or select “Production” and right away you will see your API Key and your Secret Key.

Remember:

The API KEY has to be placed on your APY Key field on LandingTrack

Your Secret Key has to placed on your USER field on LandingTrack

After click on the button > Connect we have an extra step — Check API , click on it.

The slide-out will show to you your credentials, check them and if all looks good click on orange button> Check API

Green Check¡ means we are fully Integrated with RTX Platform and we can start automating all your Campaigns but, We will suggest you add some more steps such us — URL Tokens and Outgoing Postback

We are about to set up some extra Tokens for RTX Platform URL but WAIT!! RTX Platform has different Tokens depending if you are going to run Push traffic or Pop Traffic.

For this special integration, our “default” Tokens changes a little bit. :

portal=rtxplatform&pid={clickid}&cmp={campaign_id}&keyword={target}

  • &pid={clickid}The unique identifier when a server-to-server conversion pixel is being used*
  • &cmp={campaign_id} — The ID of the campaign that received the click or impression
  • &keyword={target} The name of the target that received the impression

Exactly we are missing the most important Tokens: THE BID/COST & THE SOURCE_ID.

But do not panic, we got you covered. If you are about to run Push notification then you should add:

&source={TARGET_VALUE}

&bid={BID_PRICE}

And if you are going to run Pop Traffic then you should add:

  • &source={subid}
  • &bid={bid}

So if you need to add some extra Tokens to get more details from your visits you can have a look here:

1.1 — Adding some Extra Tokens for PUSH TRAFFIC:

I am sure you are familiar with RTX Platform Tokens but it is always good to show /explain them here for you:

  • {BID_PRICE} (Push Only) — The CPC you paid when a user clicked your creative
  • {TARGET_VALUE}The site or app that served the impression for the creative that was clicked
  • {SUBSCRIPTION_AGE} (Push only) — The number of days the user who clicked the creative has been subscribed to Push Notifications. NOTE: Certain traffic sources do not pass subscription age. When the subscription age is not passed, you will see a blank value.
  • {CAMPAIGN_NAME}The name of the campaign that received the click
  • {ADGROUP_ID} — The ID of the ad group that received the click
  • {ADGROUP_NAME} — The name of the ad group that received the click
  • {CREATIVE_ID} The ID of the creative that received the click
  • {CREATIVE_NAME}The the name of the creative that received the click
  • {COUNTRY}The country of the user who clicked the creative
  • {REGION} — The region of the user who clicked the creative
  • {STATE}The state of the user who clicked the creative
  • {CITY} The city of the user who clicked the creative
  • {DEVICE_TYPE}The device type the click came from (Desktop, Mobile, Tablet, or Other)
  • {DEVICE_MAKE} — The make of the device the click came from (i.e., Apple, Samsung, etc.)
  • {DEVICE_MODEL} — The device model the click came from (i.e., Generic Android, Acer, Apple, etc.)
  • {BROWSER}The browser the click came from (i.e., Chrome, Firefox, Edge, IE, Safari, Opera, or Other)
  • {OS} The operating system the click came from (Mac OS, Windows, iOS, Android, or Other)
  • {CONNECTION}The type of connection that the user was using when the click occurred (Cable/DSL, Cellular, Corporate, Dial-Up, or Unknown)
  • {CARRIER} — The mobile carrier of the user who clicked the creative, if a mobile impression (i.e., AT&T, Sprint, Verizon Fios, etc.)
  • {CHANNEL} — The channel that served the impression for the creative that was clicked
  • {TARGET_TYPE}The source that the click occurred on (Site or App)
  • {PUBLISHER}The publisher that served the impression for the creative that was clicked

NOTE: Macros are not case sensitive.

TIP: When you’re appending tracking macros to your creative URLs, be sure to pass back the {CAMPAIGN_NAME} and/or {CAMPAIGN_ID} macro(s) in addition to the {ADGROUP_NAME} and/or {ADGROUP_ID} macro(s) in case you have the same or similar names for ad groups across multiple campaigns.

  • To use a server-to-server pixel, you must pass {click_id} into your Target URL. Your tracking system must extract the click_id and then pass it back via the “b” parameter in the server to server call upon conversion. Learn more about installing server-to-server pixels.

1.2 — Adding some Extra Tokens for POP TRAFFIC:

  • {subid} — The sub-ID of the traffic source that served your ad
  • {bid} — The price you paid for the CPV impression. NOTE: If you’re using Proxy Bids on Pops, {bid} will pass back the price you were charged for the impression, not the Proxy Bid you’ve set.
  • {target} — The name of the target that received the impression
  • {target_id} — The ID of the target that received the impression
  • {domain} — The root or subdomain of the URL that received the click or impression
  • {creative_id} — The ID of the creative that received the click or impression
  • {channel} — The traffic channel that served the impression
  • {country} — The country the impression came from, or where the user is located
  • {device} — The device the click or impression came from (Desktop, Mobile, Tablet, or Other)
  • {os} — The operating system the impression came from (Mac OS, Windows, iOS, Android, or Other)
  • {browser} — The browser the impression came from (Chrome, Firefox, Edge, IE, Safari, Opera, or Other)
  • {connection} — The connection type of the user who was served the impression (Cable/DSL, Cellular, Corporate, Dial-Up, or Unknown)
  • {carrier} — The mobile carrier of the user who was served the impression (i.e., AT&T, Sprint, Verizon Fios, etc.)
  • {device_model} — The mobile device model of the user who was served the impression (i.e., iPhone 7, Samsung Galaxy S8, etc.). NOTE: {device_model} only tracks mobile devices. If an impression is served on desktop, this macro will pass back “generic web browser” as the device model.
  • {url} — The full URL of the page that served your ad
  • {target_type} — The type of Pops target that received the impression (i.e., Domain, URL, URL + Page Content, Search Query, RON)

IMPORTANT NOTE: meanwhile the Tokens for PUSH TRAFFIC are in CAPITAL LETTERS — For POP TRAFFIC are in lowercase.

How do I add them? simply choose the Parameter and Token and click on the> + button to add them to your URL.

1.2 — Postback (Optional):

We are missing only one thing to finish the full integration with RTX Platform, adding their postback.

In order to do that first of all we should Log in to our RTX Platform Account and this time we will be selecting the “Pixels” part on the Top of the Menu

Click on > +CREATE NEW PIXEL

First, we should name our new Postback — Pixel and then select the Event Type

Once you have named it and select the type of Event, Save and let's move to next step: Assigning our New Postback to our Campaigns

For this example — we are setting up a Global S2S Postback so we will be Assigning the Postback to all the Campaign we have on our RTX Platform Account.

Click on the “+” button to attach your S2S Postback to your Campaign

Right after that, we can SAVE. We are almost done with the Postback, just a few steps more. As you can see on the example bellow we just create our Postback.

On the right side of the Postback you will find 3 vertical buttons, click on them and select the action you would like to do; For the following example we are setting a Global S2S Postback so we will be selecting the option: “Install Your Pixel”

Just select the type of Postback — Pixel. (Our case: Server to Server, also known as S2S)

And there it goes, our GLobal Postback is now available so we can notify conversion RTX Platform.

Now you should Copy your Global Server to Server (S2S) Postback and go to LandingTrack. Remember we are still setting up RTX Platform as Traffic Source

Remember to replace their Token: <click_id> for the LandingTrack ones:

. <click_id>={{PID}}

And then Save.

STEP 2 — Creating a campaign (Dimension) on LandingTrack

Remember you have three different ways to create a dimension.

1- From an existing Flow see how

2- From Menu Offerssee how

3- From Dimension Menu: see bellow

Click on button > New Dimension

You will be redirected to our Dimension creator.

First, we will recommend you to click on the pencil right bellow the bucket to add your Campaign Name, at the same time you will see displayed all your offers with the name and status (right side), click on the left arrow button to add them to your Dimension.

As you can see, now we have added two offer on our dimension and if we like to add more we just need to click on the left arrow next to the offer “Play Sweeptakes US_cpa”

You will be redirected to its profile:

Want to know everything About Dimensions? see full guide HERE

Dimension: Configuration Options:

See full guide HERE

Dimension: Traffic Sources Section:

See full guide HERE

Get Campaign URL:

Optimization Rules:

As you may know already, LandingTrack can optimize the traffic base on different rules, here its when automation comes into action :

— Campaign Optimization Rules.

You can always check our guide — to refresh the concept.

— — — — — — — — — — — — — —

Getting the URL for RTX Platform

Click on button > Add and select RTX Platform as your traffic source.

IMPORTANT: Copy the Full name that we provide you with and the Full URL:

example: Dimension 5cf11f4f9594ca5ace45cd52

STEP 4 — Creating a campaign on RTX Platform

Let’s login into your RTX Platform Account and go straight to +NEW CAMPAIGN button.

Remember to add LandingTrack Campaigns Name, then select your Category.

After adding the Category, select your country, check RTX Platform has a cool Feature — right side of the screen to see the available traffic.

Time for selecting you Platform & Devices

No bid, no traffic :)

We have not tested this part of RTX Platform so we recommend you to contact your AM.

Scheduling, we should skip as LandingTrack can do it for you, check Caps and Budget and finally their Postback.

For this part we still recommend you to use LandingTrack capabilities.

And finally we have the following options:

1- Add your Advertising Material (Creatives and Campaign URL)

2- Add your Targets

3- Channel Optimization

4- Blacklist.

Finally, we have highlighted the Campaign ID on RTX Platform — the one will be used to syn the Campaign on your DImension Profile. Once you do the sync

This will be your next view :

Everything has been set up already, our advice — Chill, relax and wait for the traffic to start.

IMPORTANT: If you would like to SYNC all your RTX Platform Campaigns with LandingTrack then Go to > Traffic Sources, Menu entry, and click on RTX Platform name and then click on the> Refresh button (this action is literally calling RTX Platform API to look for your All your Campaigns)

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One Platform, One Solution. The New Generation AI-Tracking System for media buying.

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