RoutingBird — A router for your Postbacks

Welcome to RoutingBird, the perfect place to have all your Postbacks.

After login, you will see a pretty simple but effective Dashboard, in order to start to, click on button> START

In RoutingBird we can list two types of Advertiser:

Incoming Ones: Those who will be notifying you about an event/conversion etc..

Outcoming Ones: You, notifying a third party about an event/conversion, etc..

O get started you must click on the button > +Add Advertiser — Write the name of your Advertiser and select the option Incoming.

Right after saving you will see your New Advertiser on the Dashboard, in order to access to its profile click on its name.

This is the Profile of your Advertiser (Incoming one) the first thing to do will be to set up our RoutingBird Postback

How do we set up our RoutingBird Postback?

Honestly, it's up to you, our system allows you to add any parameter to be tracked, customize each one of them and what’s more important your advertiser will never have to change once it's being set up on its side.

So Let’s create a simple one to get the notification about our conversion/lead and also with the payout,{clickid}&payout={payout}

As you should know by now is that the parameter of the postback belongs to you, which means you are the only one who knows which value should be placed there meanwhile the token belongs to your advertiser and only him/her know which token should be there.

clickid= “and” &payout= are the parameters that belong to you

{clickid} “and” {payout} are the tokens that belong to your Advertiser.

As we have said previously, you can customize your parameters as you want

Example 1:{clickid}&mytinypayout={payout}

Example 2:{clickid}&golden={payout}

Scroll down till the button of this story to find out more complicate configuration.

Now that we have shared our RoutingBird postback with our Advertiser we should start to add all our Tracking System, in order to do that click on button > +Add Affiliate Tracker

First, we should add our Tacking System Name — this example is for LandingTrack (best one so far) right after that you should place on the field Postback, your LandingTrack Postback.

Point 3 and 4 are the more interesting ones, for the Point 3 we must apply some action and the main to be conducted here is to transform our RoutingBird parameters into the LandingTrack ones:

Remember the Postback we set up on the advertiser side? :{clickid}&payout={payout}

For this example we will have to convert the parameter clickid to LandingTrack one sid; for payout won’t be necessary because is actually the same on both sides.

Right now every time Advertiser calls RoutingBird with a notification, the parameter clickid will be converted to sid and send the notification to LandingTrack.

And that all, now we can be sure that we won't miss any conversion.

What if we want to list also another Tracking system.

What if we need to add two more Tracking Systems?

And even more Tracking Systems:

Now we can be 100% sure that our Advertiser every time it will be firing the RoutingBird Postback: “{clickid}&payout={payout}” will notify to the right Tracking system.

If you would like to receive a copy for each conversion/event or any specific action within your postback we just need to add a filter Rule for each of the Tracking systems.

Example LandingTrack one:

We have set up that if a payout is within 1 and 5 $ then send a copy to the rest of our Tracking system. Easy :)

You can play around with RoutingBird as it has almost infinite options like — multiply payout — remove a token etc..

We will be using the following RoutingBird postback to be placed on our Patform to all partners / Traffic Sources / Affiliates

How does it look the postback on our Tracking system? after replacing all the Tokens we have to replace.

And for another Traffic Source will be exactly the same:

We will be using{{PID}}&money={{PAYOUT}}&post_event1={{DATA1}}&post_event2={{DATA2}} for all our Traffic Sources / partners / affiliates etc..

How do we have to make the changes when setting Up Taboola Postback on Routingbird?

Our RoutingBird Parameter for clickid is: “cid” and the one Taboola is using its “click-id” / Our RoutingBird Parameter for the first event is “post_event1” and the one Taboola is using is “name”

What about Outbrain?

Our RoutingBird Parameter for clickid is: “cid” and the one Outbrain is using its “ob_click_id” / Our RoutingBird Parameter for the first event is “post_event1” and the one Outbrain is using is “name”

Now you have all your postback set up. Remember you won’t need to change your RoutingBird Postback again, only apply internal changes if your Tracking system or your affiliate/traffic source change.

One Platform, One Solution. The New Generation AI-Tracking System for media buying.