ExoClick & LandingTrack. Start automating your Campaigns.

Thinking about starting automating all your Campaigns with LandingTrack and ExoClick?

The power of automation between ExoClick and LandingTrack will boost your daily activity, increase your CTR, save time and definitely money.

Automation has come to help all of us to be more efficient in our daily work. Bots are actually made to help us, to do the hard task and make our work easier. The integration between ExoClick and LandingTrack will definitely make a difference in your Marketing Campaigns.

What is ExoClick?

ExoClick, the innovative ad company, provides two channels for advertisers and publishers: An Ad Exchange and an Ad Network.

Our Ad Exchange enables publishers to monetize their traffic not only with ExoClick’s ad network, but also with other ad networks and DSPs. Currently ExoClick’s ad exchange already has over 30 partners plugged in and the company is adding more demand platforms each day.

Our Ad Network is ranked the 4th largest ad network in the world by W3Techs, serving 182+ billion geo-targeted ads a month, to a global network of 65,000 web/mobile publisher platforms.

ExoClick’s proprietary software offers 20+ different ad formats, optimized targeting and behavioural retargeting, access to big data statistics and strategic analysis tools to further improve ROI, data refresh every 60 seconds, day parting and 24/7 customer service.

STEP 1 — Getting the API KEY from your ExoClick Account:

In order to create your API token on your ExoClick Account click on your Profile on the right side of the screen and select -

The sooner you have Access to this view you can do the connect with LandingTrack

STEP 2 — Adding ExoClick as Traffic Source

Go to Traffic Source Tab and select >Add New traffic Source, select ExoClick and fill the gasp with the information required.

Just add your ExoClick Mail (User) and your Password login and Save.

Next view after saving will be the Test API :

Click on > Check api button

Now that we are synchronized with ExoClick let’s have a look on > Edit button.

The following Parameters and Tokens will be provided by default for each ExoClick URL :

  • source={zone_id} — ID of the ad zone where the ad is displayed.
  • bid={cost} — Cost of click or impression.
  • pid={conversions_tracking} — Clickid of the conversion.
  • cmp={campaign_id} — ID of the campaign.
  • keyword={category_id} — ID of the category detected.

EXAMPLE: ?portal=exoclick&d=5c3484df9594ca1ff43aec07&source={zone_id}&bid={cost}&pid={conversions_tracking}&cmp={campaign_id}&keyword={category_id}

So if you need to add some extra Tokens to track in a more detail manner you can have a look here:

1.1 — Adding some Extra Tokens:

I am sure you are familiar with ExoClick Tokens but it is always good to show /explain them here for you:

  • {variation_id} : Creative ID
  • {external_id} : External ID.
  • {site_id} : Site ID
  • {country} : Country
  • {format} : Format
  • {src_hostname} : Domain

Back into your LandingTrack Account Click on >Traffic Sources Tab>button Edit for ExoClick> Params section:

Adding Extra Tokens to your URL’s, do not forget to save after adding them.

1.2— Postback (Optional):

We are missing only one thing to finish the full integration with ExoClick, adding their postback :


Remember to replace their Tokens for the LandingTrack ones:

. [TRACKER] by {{PID}}

.[GOAL_ID] — this Parameter should be replaced by the fix Token ExoClick will provide you — Check bellow how to create it*

You can Copy/Paste the following postback: http://main.exoclick.com/tag.php?goal=[GOAL_ID]&tag={{PID}} into your LandingTrack ExoClick integration.
  • Creating a fix Goal on Exoclick Dashboard:

We are on Exoclick Dashboard, this time we will check the Campaign TAB and specifically Conversion Tracking.

Once you are on the Conversion Tracking section, click on NEW TAG button to generate a new Goal ID for their postback.

Easy Easy
Name your New Goal ID

Right after saving a new Goal ID will be generated, simple copy and replace it by their Token.

Copy your New goal ID and replace it on ExoCilck postback by [GOAL_ID]

So your postback should be like this one: http://main.exoclick.com/tag.php?goal=ca12127d5f119873631a621557cf5&tag={{PID}}

Now we will be notifying conversion to Exoclick. If you need more information please check: HERE

STEP 2 — Creating a campaign (Dimension) on LandingTrack

Remember you have three different ways to create a dimension.

1- From an existing Flow see how

2- From Menu Offerssee how

3- From Dimension Menu: see bellow

Click on button > New Dimension

You will be redirected to our Dimension creator.

First, we will recommend you to click on the pencil right bellow the bucket to add your Campaign Name, at the same time you will see displayed all your offers with the name and status (right side), click on the left arrow button to add them to your Dimension.

As you can see, now we have added two offer on our dimension and if we like to add more we just need to click on the left arrow next to the offer “Play Sweeptakes US_cpa”

You will be redirected to its profile:

Want to know everything About Dimensions? see full guide HERE

Dimension: Configuration Options:

See full guide HERE

Dimension: Traffic Sources Section:

See full guide HERE

Get Campaign URL:

Optimization Rules:

As you may know already, LandingTrack can optimize the traffic base on different rules, here its when automation comes into action :

— Campaign Optimization Rules.

You can always check our guide — to refresh the concept.

— — — — — — — — — — — — — —

Getting the URL for ExoClick

Click on button > Add Campaign and select ExoClick as your traffic source, then your Domain and the Traffic type. Copy the name and URL we provide you with:

Copy the Name and URL we provide to you and paste them on ExoClick Campaign fields.

STEP 4. Creating a campaign on ExoClick

You can create Nine different types of campaigns with ExoClick and LandingTrack:

1- Banner

2- Email clicks

3- IN stream

4- Mobile banner

5- Native Ads

6- Push notifications

7- Popunders

8- Tab directlink

9- Web instant messenger

A quick view of Push/Native Ads campaign Creation:

Log in to your ExoClick Account and click on > Campaigns and select New Campaign:

We are about to create a Push Campaign on Exoclick Platform. Remember to write the same name LandingTrack provide to you, select your Ad format and then your Category.

Remember to select your Category among their options.

When you click on button ADD VARIATIONS:

Add as many as you like or a single one to start with

After filling all your General Details let's move to Point 2: Targeting & Advanced

Set up your Advance Targeting such us Country, Browser / Carrier / Language etc.. once you have finished, move to Point 3: PRICING

PRICING section is basically where you can set your bid per click/impression and also the format of buying:

1- Smart CPM (will mean how much are you willing to pay per click/Impression) and will never bid higher than that.

2- CPM: fix price per impressions

3- CPC: fix price per click.

Once you have finished let's move to Point 4: Sites & Zones

The last step before finishing our Campaign — if you have already your White/Black list is the right moment to add it. Then click on the button CREATE on the right button side of your screen.

Done¡ — check next view to copy the ID of your campaign

Now simply Copy the Campaign ID from Exoclick and go to your Dimension Profile, click on button > SYNC and select Exoclick. Paste the Campaign ID and Search.

Back to your Dimension profile, you will see:

Time for a coffee and come back later.

Everything has been set up already, our advice — Chill, relax and wait for the traffic to start.

These are the benefits of automation and how it can help your daily activity.

— END —

Other interesting chapters to be read:

— Traffic Sources to work with Automation

— How to transfer your Campaign on LandingTrack

— Integrated Affiliate Networks.

— Integrating Non-Existing Traffic Sources/ Affiliates.

— Adding Offers & Creating Dimensions.

— Creating a Dimension.

— Dimension Overview

— Campaign Optimization Rules.

— Adding your CLICK URL on your PRELANDINGS

— Creating your Flows.

— How to create your own Smartlink.

— How to track sales on your Lander / HTML

— How to create your Black/white Source List

— Working with several platforms? This is your tool!!

One Platform, One Solution. The New Generation AI-Tracking System for media buying.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store