LandingTrack — Control your CTR and ROI

Is CTR that important for your Campaigns?

As always it depends but overall it is indeed. As soon as you know your average CTR per image/banner/creative you will know already when a source/website is giving you what you need — the right interaction with your ad

How is ROI affecting your Activity?

Return of Investment rule will clearly help you to forget even more about those nonprofit sources.

ROI= (Cost of Investment — Current Value of Investment) / Cost of Investment​​

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