LandingTrack — Control your CTR and ROI

As always it depends but overall it is indeed. As soon as you know your average CTR per image/banner/creative you will know already when a source/website is giving you what you need — the right interaction with your ad

That is why we have come up with the following rule: LP CLICKS.

We can be pretty sure that we will not waste money on those sources/websites that are not giving us the CTR we expect.

So once we have removed all those low CTR sites… what if we combine it with a rule with conversions?

This way we will be blocking those with no conversion and CTR below 4%.

Return of Investment rule will clearly help you to forget even more about those nonprofit sources.

With a combination with the rules below:

First, we will clean those sources/websites that cannot bring more than 4% to our prelanding.

Right after then we will focus on those with a higher CTR but making conversions if there’s no conversion/lead we will block it.

And finally will focus only on those that will keep our ROI above 15%. With this rule, we will block whatever is not bringing ROI higher than 15%

ROI= (Cost of Investment — Current Value of Investment) / Cost of Investment​​

For example, suppose you spent $50 on a specific source and got back $100 so : (100–50) / 50 = 1 x 100 = 100% ROI y → your benefit is $50

Rules can be tricky at the beginning but the sooner you start applying it you will feel more comfortable, you will notice how our bots are executing your orders like a clock.

Again, automation is the key for any affiliate marketer, play/set your rules wisely so you will not check your optimization that often, instead focus on creating new images/creativities and analyze the data.

— Campaign Optimization Rules.

— END —

Other interesting chapters to be read:

— Traffic Sources to work with Automation

— How to transfer your Campaign on LandingTrack

— Integrated Affiliate Networks.

— Integrating Non-Existing Traffic Sources/ Affiliates.

— Adding Offers & Creating Dimensions.

— Creating a Dimension.

— Dimension Overview

— Campaign Optimization Rules.

— Adding your CLICK URL on your PRELANDINGS

— Creating your Flows.

— How to create your own Smartlink.

— How to track sales on your Lander / HTML

— How to create your Black/white Source List

— Working with several platforms? This is your tool!!



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