Is CTR that important for your Campaigns?
As always it depends but overall it is indeed. As soon as you know your average CTR per image/banner/creative you will know already when a source/website is giving you what you need — the right interaction with your ad
That is why we have come up with the following rule: LP CLICKS.
We can be pretty sure that we will not waste money on those sources/websites that are not giving us the CTR we expect.
So once we have removed all those low CTR sites… what if we combine it with a rule with conversions?
This way we will be blocking those with no conversion and CTR below 4%.
How is ROI affecting your Activity?
Return of Investment rule will clearly help you to forget even more about those nonprofit sources.
With a combination with the rules below:
First, we will clean those sources/websites that cannot bring more than 4% to our prelanding.
Right after then we will focus on those with a higher CTR but making conversions if there’s no conversion/lead we will block it.
And finally will focus only on those that will keep our ROI above 15%. With this rule, we will block whatever is not bringing ROI higher than 15%
For example, suppose you spent $50 on a specific source and got back $100 so : (100–50) / 50 = 1 x 100 = 100% ROI y → your benefit is $50
Rules can be tricky at the beginning but the sooner you start applying it you will feel more comfortable, you will notice how our bots are executing your orders like a clock.
Again, automation is the key for any affiliate marketer, play/set your rules wisely so you will not check your optimization that often, instead focus on creating new images/creativities and analyze the data.
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