AdMaven & LandingTrack. Start automating your Campaigns.

7 min readFeb 5, 2019

Thinking about starting automating all your Campaigns with LandingTrack and AdMaven?

The power of automation between AdMaven and LandingTrack will boost your daily activity, increase your CTR, save time and definitely money.

Automation has come to help all of us to be more efficient in our daily work. Bots are actually made to help us, to do the hard task and make our work easier. The integration between AdMaven and LandingTrack will definitely make a difference in your Marketing Campaigns.

Who is AdMaven?

With over 10 years of experience, we see ourselves here at AdMaven as avant-garde, innovative, digital display advertising network.
On the one hand, we strive to improve CTR and conversion rates for our advertisers.
On the other hand, we work hard on maximizing the yields for our publishers.
We are able to do so by combining great expertise and experience together with high motivation and aspiration for constant improvement.
At AdMaven, we place our partnerships and relationships at the top of our pyramid and that constitutes the foundation of our work.

STEP 1 — Adding AdMaven as Traffic Source

Go to Traffic Source, Menu side and click on > +Connect new Source;from the list of options select > Integrated DPSd

From the list displayed look for AdMaven. In order to connect with them, you will need to provide only two fields.

1- User: Your AdMaven login

2- Password: Your AdMaven Password

Just add your **AdMaven** User and password to connect with.

After click on the button > Connect we have an extra step — Check API, click on it.

Click on Check API to sync both Accounts.

The slide out will show to you your credentials, check them and if all looks good click on orange button> Check API

Green Check¡means we are fully Integrated with AdMaven and we can start automating all your Campaigns but, We will suggest you add some more steps like — URL Tokens and Outgoing Postback

Now that we are synchronized with AdMaven let’s have a look on > Edit button.

The following Parameters and Tokens will be provided by default for each AdMaven URL :

source={subid}.{pubfeed}— Subid & Pubfeed (those are the ones need it in order to track the siteid)
bid={bid} — The cost of the visit (how much you pay for a click)
cmp={campaign} — Campaign ID, as registered in their system
keyword={keyword} — Keyword matched on campaign

So if you need to add some extra Tokens to get more details from your visits you can have a look here:

**1.1— Adding some Extra Tokens:**

I am sure you are familiar with AdMaven Tokens but it is always good to show /explain them here for you:

{query} — publisher search keyword
{banner} — ad id
{remfeed} — remote feed id
{ga} — required for Google Analytics statistics
{aa} — required for Event Tracking
{conversion} — conversion tracking
{referrer} — referrer url (urlencoded)
{referrer_domain} — referrer domain
{country} — two-letter visitor’s country
{state} — visitor’s state
{city} — visitor’s city

Back into your LandingTrack Account Click on >Traffic Sources Tab>button Edit for AdMaven> Params section:

Adding Extra Tokens to your URL’s, do not forget to save after adding them.

1.2— Postback (Optional):

We are missing only one thing to finish the full integration with AdMaven, adding their postback :

http://xml.realtime-bid.com,pop.rtb-passthrough.com,xml.ad-maven.com/conversion?c={conversion}&count={count}&value={value}

Remember to replace their Tokens for the LandingTrack ones:

. {conversion} ={{PID}}

. {value} = {{PAYOUT}}

. {count}= 1 (you can leave that value by default)

You can copy the following one and set it up on LandingTrack: http://xml.realtime-bid.com,pop.rtb-passthrough.com,xml.ad-maven.com/conversion?c={{PID}}&count=1&value={{PAYOUT}}

STEP 2 — Creating a campaign (Dimension) on LandingTrack

Remember you have three different ways to create a dimension.

1- From an existing Flow — see how

2- From Menu Offers — see how

3- From Dimension Menu: see bellow

Click on button > New Dimension

You will be redirected to our Dimension creator.

First, we will recommend you to click on the pencil right bellow the bucket to add your Campaign Name, at the same time you will see displayed all your offers with the name and status (right side), click on the left arrow button to add them to your Dimension.

As you can see, now we have added two offer on our dimension and if we like to add more we just need to click on the left arrow next to the offer “Play Sweeptakes US_cpa”

You will be redirected to its profile:

Want to know everything About Dimensions? see full guide HERE

Dimension: Configuration Options:

See full guide HERE

Dimension: Traffic Sources Section:

See full guide HERE

Get Campaign URL:

Optimization Rules:

As you may know already, LandingTrack can optimize the traffic base on different rules, here its when automation comes into action :

— Campaign Optimization Rules.

You can always check our guide — to refresh the concept.

— — — — — — — — — — — — — —

Getting the URL for AdMaven

Click on button > + Add Campaign and select AdMaven as your traffic source, then select your Domain and your Traffic Segment; Finally, copy the name and URL we provide you with:

IMPORTANT: Copy the Full name that we provide you with and the Full URL:

**REMEMBER:** Use the Dimension name on **AdMaven** Campaign Name and **LandingTrack** URL for the Campaign URL.

STEP 3— Creating a campaign on AdMaven

With AdMaven we can create three types of campaigns in terms of traffic: Push notifications, Floating Push & Pop for Mobile and Desktop.

Push notifications (Mobile & Desktop)
Floating Push (Mobile & Desktop)
Pop (Mobile & Desktop)

Push notifications & Pop (Mobile & Desktop)

Interface speaking, all formats are pretty much the same, we will see Push notifications as you have to add more details at the end of the campaign configuration.

Go to your AdMaven account and create the campaign based on the target you need. Click on Campaigns and select the Ad format you want.

Once you have selected the Ad type, you will see four different steps

1- Campaign & Budget: Remember to add LandingTracks name on your Campaign Name.

Remember also that LandingTrack can also manage your budget, by setting up on Dimension Profile > Optimizations.

2- Ad Grouping: Here you can select all your campaign targets

3- TQ & Analytics: Add your white/blacklist and track your campaigns

4- Push Ads: Time for you to work on your creativity!

Remember to add your Title — Description and Images then Save.

After submitting the Campaign just wait for its approval (usually takes a few minutes), copy the Campaign ID provided by AdMaven and come back to LandingTrack