The power of automation between Adsterra and LandingTrack will boost your daily activity, increase your CTR, save time and definitely money.
Automation has come to help all of us to be more efficient in our daily work. Bots are actually made to help us, to do the hard task and make our work easier. The integration between Adsterra and LandingTrack will definitely make a difference in your Marketing Campaigns.
Who is Adsterra?
Adsterra is a powerful, self-serve Ad Network and Ad Exchange. We buy and sell premium, worldwide traffic with OpenRTB protocol capabilities. Adsterra serves more than 2 billion ad impressions per day.
STEP 1 — Adding Adsterra as Traffic Source
Go to Traffic Source Tab and click on > +Connect new Source; from the list of options select > Integrated DSPs
Look for Adsterra. In order to connect with them, you will need to fill only one field
1- Your API TOKEN
¿Do you know where to find it?
Let us help you — Go to your Adsterra Account, on the top left side of the screen click to open the Menu and select : Tracking and click on API
In case you need to generate one just click on the button Generate, then COPY your API TOKEN
Back to your LandingTrack Account — add your API token and click on Connect.
The Green Check means we are fully Integrated with Adsterra and we can start automating all your Campaigns but, We will suggest you to add some more steps like →Additional Campaign Tokens and Notification Postback
We are about to set up some extra Tokens for Adsterra URL.To do so we just need to click on the button > Edit and from the slideout select the option > URL Tokens.
Each time you want to generate a URL for Adsterra we will be provided to you by default the following URL:
- source=##PLACEMENT_ID## — Ad spot ID
- pid=##SUB_ID_SHORT(action)## — Randomly generated unique click id used for s2s tracking
- cmp=##CAMPAIGN_ID## — Campaign ID
- keyword=##CATEGORY_ALIAS## — Keywords collected
- b=##BANNER_ID## — ID of Banner/Creative
So if you need to add some extra Tokens to get more details from your visits you can have a look here:
1.1 — Adding some Extra Tokens:
I am sure you are familiar with Adsterra Tokens but it is always good to show /explain them here for you:
- ##ADVERTISER_ID## — Advertiser’s ID
- ##LANDING_ID## — ID of the Landing
- ##PUBLISHER_ID## — ID of the publisher
- ##ZONE_ID## — ID of the zone
- ##PLACEMENT_ID## — ID of the placment. This is the ONLY macro for optimization.
- ##BROWSER_NAME## — Name of the Browser
- ##REMOTE_COUNTRY## — Full name of Country
- ##COUNTRY_CODE## — 2symbols Country Code (ISO 3166–1 alpha-2)
- ##REMOTE_LANGUAGE## — ID of the user’s browser language
- ##TIMESTAMP## — Unix Timestamp
- ##BROWSER_NAME## — Name of the Browser
- ##USER_OS## — User’s operation system
- ##USER_OS_VER## — User’s operation system version
- ##USER_CARRIER## — User’s ISP name (Maxmind database)
- ##CATEGORY_ALIAS## — Name of the publisher’s category
- ##IAB_CATEGORY## — IAB standarts category
How do I add them? simply choose the Parameter and Token and click on the> + button to add them to your URL.
1.2 — Postback (Optional):
We are missing only one thing to finish the full integration with Adsterra, adding their postback :
Remember to replace their Tokens for the LandingTrack ones:
Check the following example
— — — — — — — — — — — — — — — -
STEP 2 — Creating a campaign (Dimension) on LandingTrack
Remember you have three different ways to create a dimension.
1- From an existing Flow — see how
2- From Menu Offers— see how
3- From Dimension Menu: see bellow
Click on button > New Dimension
You will be redirected to our Dimension creator.
First, we will recommend you to click on the pencil right bellow the bucket to add your Campaign Name, at the same time you will see displayed all your offers with the name and status (right side), click on the left arrow button to add them to your Dimension.
As you can see, now we have added two offer on our dimension and if we like to add more we just need to click on the left arrow next to the offer “Play Sweeptakes US_cpa”
You will be redirected to its profile:
Want to know everything About Dimensions? see full guide HERE
Dimension: Configuration Options:
See full guide HERE
Dimension: Traffic Sources Section:
See full guide HERE
Get Campaign URL:
As you may know already, LandingTrack can optimize the traffic base on different rules, here its when automation comes into action :
You can always check our guide — to refresh the concept.
— — — — — — — — — — — — — —
Getting the URL for Adsterra
Click on button > + Add Campaign and select Adsterra as your traffic source, then select your Domain and your Traffic Segment; Finally, copy the name and URL we provide you with:
IMPORTANT: Copy the Full name that we provide you with and the Full URL:
STEP 3 — Creating a campaign on Adsterra
Adsterra has several ad formats to run Campaigns with them:
1- Pop Under
2- Web Push
3- Native Banner
With different pricing models: CPC — CPM — CPA.
¡Let’s get started!
From the menu side, click on Campaigns and select → Create
Now is the moment for you to start setting up all your targets and options. Remember that you MUST use our Dimension name, example→ Dimension 5d9a209e9594ca67e444a3e2.
Select the Pricing type and Adunit Category. Remember to place LandingTrack Campaign URL.
Our next option is for our Targets, Include/Exclude your OS -Browser -Language and so on.
You can add more than one target → for this example we are including Android OS 5.0.3 and above and also Chrome 7.0.1 and above
Set up your Frequency Caps, remember that is to know how many times your ad will be shown per day.
If this is not your first Campaign you might want to add your Black/Whitelist now :)
Right after that, Submit the campaign and meanwhile, we get the approval, let’s us show you how Web Push and Native banners look.
WEB PUSH CAMPAIGN
Adsterra has a cool option to pick the User lifetime. These are the following option:
ALL: All available users
TOP: The most active users. The highest price and CTR. The lowest volume.
HIGH: Very active users, quite high CTR, price above average
MEDIUM: Optimal audience with average price and medium volume.
BELOW AVERAGE: Users with quite low activity. Price is below average but the amount of traffic is huge
Then Submit your Campaign and wait for its approval.
NATIVE BANNERS CAMPAIGNS
Pretty similar to WEB PUSH but this type of campaign will not happen the option of User lifetime.
After filling your Title and adding your image/s → Submit your Campaign and wait for its approval.
Once you have finished the creation of your Campaign Adsterra will show a “verification” status on their dashboard and no ID for the campaign yet.
Do not panic, Adsterra will send you an email once your campaign has been approved.
Once you receive the email you will see the Campaign ID on Adsterra platform so you can copy the ID → This example: 278278 is the Campaign ID and back to your Dimension Profile > button SYNC > Select Adsterra and paste the Campaign ID.
In case you have set up multiple campaigns at a time then let’s sync in bulk.
Go to the Menu side > Traffic Source and click on Adsterra. Then button > Refresh. This will send a call to your Adsterra Account and look for all your Campaigns.
Everything has been set up already, our advice — Chill, relax and wait for the traffic to start.
These are the benefits of automation and how it can help your daily activity.
¿What are you waiting to automate your Adsterra Campaigns with LandingTrack?
— END —
Other interesting chapters to be read: